Web Marketing Manager Careers: Salary Info & Job Descriptions

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What are the pros and cons of a Web marketing management career? Get real job descriptions, career prospects and salary info to see if becoming a Web marketing manager is right for you.
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Pros and Cons of Becoming a Web Marketing Manager

Web marketing managers, also known as Internet marketing managers, lead Internet advertising campaigns and work to improve a company's website navigation. Read on for more information, so you can decide if a career in Web marketing is right for you.

PROS of Becoming a Web Marketing Manager
Possibility of a high salary, plus bonuses and commissions (highest earners made $86,203 annually in 2015)***
Bachelor's degree can be enough education for many positions*
Job prospects are excellent for marketing professionals with strong Web knowledge*
Offers the chance to express your creativity and critical thinking skills*

CONS of Becoming a Web Marketing Manager
Highly competitive field*
High stress and accountability (deadline pressure and responsibility for marketing and sales teams)**
Extreme attention to detail and multitasking are required**
Most jobs require experience*

Sources: *U.S. Bureau of Labor Statistics, **Washington State University, ***PayScale.com.

Essential Career Info

Job Description

Web marketing managers head the marketing and sales projects for a company or organization's website using a variety of Web development and graphic design software programs. They must manage team projects and ensure that a company's online presence meets the needs of customers and site users. Web marketing managers also must devise ways to increase traffic to their clients' websites by analyzing search trends and other Web analytics.

Salary Info and Job Prospects

Many companies offer Web marketing managers a competitive salary and benefits package. Pay usually depends on a candidate's level of education and experience. Most Internet marketing managers made $32,000-$86,000 annually, according to a July 2015 report from PayScale.com. Web marketing management positions are sought after by many experienced professionals, so you're likely to face competition in the job market. The U.S. Bureau of Labor Statistics (BLS) reported that the marketing management field was expected to grow 13% between 2012 and 2022, which was average (www.bls.gov).

What Are the Requirements?

Education and Training Expectations

Most companies require Web marketing candidates to have a bachelor's degree in marketing, advertising, computer science or communications. A marketing or advertising undergraduate program can teach you how to conduct market research, develop advertising strategies and communicate in a professional manner with clients. A major or minor in computer science might include helpful classes in Web programming or database management. In addition, there are both certificate and bachelor's degree programs available in Internet marketing. Many employers also seek candidates with previous experience, so an Internet marketing internship or entry-level position can help you prepare and gain experience for a Web marketing management career.

Real Postings from Employers

Above all, employers look for Internet marketing managers who have a firm grasp of the technologies needed to successfully advertise and draw in customers online. Holding years of experience is not always required, but more advanced openings request that applicants have both a bachelor's degree and leadership experience. Here are a few Internet marketing management job postings that were listed in March 2012.

  • An Iowa university looked for a Web marketing manager with a bachelor's degree and two years of experience in the field to manage Web content development and create websites. Some additional requirements included extensive experience using Microsoft Office, Adobe Photoshop and CMS systems.
  • A company in Florida advertised for an Internet marketing department manager with at least five years of experience and a bachelor's degree. Some qualifications included detailed knowledge of Internet advertising, marketing and lead-tracking software.
  • A Los Angeles, CA, hospitality company looked for an entry-level Internet marketing manager with a bachelor's degree to lead online advertisements, promotions and social media marketing. No previous work experience was required to apply.

How to Maximize Your Skills

A bachelor's degree in marketing or computer science can prepare Web marketing managers for a career, but a master's degree can help you really stand out in the field. Alternatively, you can complete a certificate program in digital media management or Internet marketing to enhance your skills. Some other valuable skills and qualifications that employers look for include:

  • Excellent creative thinking and analytical skills
  • Ability to work successfully on several projects at once
  • Extensive knowledge of computers and lead management software
  • Ability to lead a team
  • Excellent written and oral communication skills

Other Fields to Consider

Market Researcher

Marketing researchers gather sales data and information through public opinion polling to determine the products that consumers use and want. While this career requires a bachelor's degree at minimum, the BLS reported that employment was expected to grow at a very high rate (41% from 2010-2020). Marketing researchers earned an annual average salary of about $67,000 as of May 2011.

Web Developer

If you enjoy the technical aspects of creating a website, a career as a Web developer or computer network administrator may be right for you. This career usually requires a bachelor's degree, but some positions only require certification and experience. Job opportunities in this high-growth field were expected to increase 28% from 2010-2020, according to the BLS. The average yearly salary of a computer and network systems administrator was approximately $74,000 as of May 2011.

Popular Schools

  • Online Programs Available
    1. Kaplan University

    Program Options

    Master's
      • MBA: Marketing
      • Master : Business Admin
      • MBA: Project Management
      • Master: Management/Project Mgmt
    Bachelor's
      • BBA: New Media and Internet Marketing
      • BSBA in Marketing
      • Bachelor of Business Admin
      • BSBA - Investment
    Associate's
      • AASBA in Business
      • Associate: Business Admin.
      • AASBA in Sales
  • Campus and Online Programs
    2. Full Sail University

    Program Options

    Master's
      • M.S. - Internet Marketing
      • M.S. - Entertainment Business
    Bachelor's
      • BS - Internet Marketing - Certificate
      • B.S. - Music Business
      • B.S. - Sports Marketing and Media
  • Online Programs Available
    3. Regent University

    Program Options

    Master's
      • Master of Business Administration - Marketing
      • Master of Arts in Law - Business
      • Master of Business Administration
      • Master of Business Administration - General Management
      • Master of Business Administration - Innovation Management
      • Master of Business Administration - Kindom Business
    Bachelor's
      • Bachelor of Science in Business - Marketing
      • Bachelor of Science in Marketing
      • Bachelor of Arts in Communication Studies - Advertising and Public Relations
      • Bachelor of Science in Business
      • Bachelor of Science in Professional Studies - Business
      • Bachelor of Arts in Communication Studies - Internet and Social Media
  • Online Programs Available
    4. George Mason University

    Program Options

    Master's
      • Master of Business Administration
  • Online Programs Available
    5. Northcentral University

    Program Options

    Doctorate
      • Doctor of Business Admin - Marketing
      • PhD in Business Admin - Marketing
      • Doctor of Business Admin - General Business
      • Doctor of Business Admin - Management
      • PhD in Business Admin - Project Management
    Master's
      • MBA - Marketing
      • Master of Business Admin - General Business
      • Master of Business Admin - Accelerated General MBA
      • MBA - Management
      • MBA - Strategic Management
  • Online Programs Available
    6. Post University

    Program Options

    Bachelor's
      • B.S. in Marketing
      • B.S. in Marketing / International Marketing
    Associate's
      • A.S. in Marketing
  • Online Programs Available
    7. Colorado Technical University

    Program Options

    Doctorate
      • Doctor of Management (DM) - General Concentration (Executive Format)
    Master's
      • Master of Business Admin: Marketing
      • Master of Business Admin
    Bachelor's
      • BS - Business Administration - Marketing
      • BS - Business Administration - Digital Marketing
      • BS - Business Administration - Management
      • Bachelor of Science in Business Administration - Organizational Behavior
      • Bachelor of Science in Business Administration - Business Development
      • BS - Business Administration - General
    Associate's
      • Associate of Science in Business Administration
  • Online Programs Available
    8. Grand Canyon University

    Program Options

    Doctorate
      • DBA with an Emphasis in Marketing
      • Bridge (Doctor of Business Administration with an Emphasis in Marketing)
      • DBA - Management
    Master's
      • MBA: Marketing
      • MBA
    Bachelor's
      • Bachelor of Science in Business for Secondary Education
  • Online Programs Available
    9. Colorado State University Global

    Program Options

    Master's
      • MS - Organizational Leadership
      • MS - Management
    Bachelor's
      • BS - Marketing
      • BS - Organizational Leadership
      • BS - Business Management
  • Online Programs Available
    10. Keiser University

    Program Options

    Master's
      • Master of Business Administration - Management (Spanish)
    Associate's
      • Associate of Arts - Accounting

Featured Schools

Kaplan University

  • MBA: Marketing
  • BBA: New Media and Internet Marketing
  • AASBA in Business

Which subject are you interested in?

Full Sail University

  • M.S. - Internet Marketing
  • M.S. - Entertainment Business
  • BS - Internet Marketing - Certificate
  • B.S. - Music Business

What is your highest level of education?

Regent University

  • Master of Business Administration - Marketing
  • Master of Arts in Law - Business
  • Bachelor of Science in Business - Marketing
  • Bachelor of Science in Marketing

What is your highest level of education completed?

George Mason University

  • Master of Business Administration

What is your highest level of education?

Northcentral University

  • Doctor of Business Admin - Marketing
  • PhD in Business Admin - Marketing
  • MBA - Marketing
  • Master of Business Admin - General Business

What is your highest level of education?

Post University

  • B.S. in Marketing
  • B.S. in Marketing / International Marketing
  • A.S. in Marketing

Education Level:

Colorado Technical University

  • Doctor of Management (DM) - General Concentration (Executive Format)
  • Master of Business Admin: Marketing
  • BS - Business Administration - Marketing
  • Associate of Science in Business Administration

Are you a US citizen?

Grand Canyon University

  • DBA with an Emphasis in Marketing
  • MBA: Marketing
  • Bachelor of Science in Business for Secondary Education

What is your highest level of education?