Fashion Marketing Careers: Salary Info & Job Description

About this article
What are the pros and cons of a career in fashion marketing? Get real job duties and education requirements to see if a career in fashion marketing is right for you.
  • Pros and Cons
  • Marketing Mgr
  • `Analyst
  • Sales Manager

Pros and Cons of a Career in Fashion Marketing

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It's the role of marketing professionals within the fashion industry to ensure that accessories, footwear and apparel make the necessary impact on consumers to drive sales and profits. Job prospects are good; however, competition is fierce. Some of the best known roles are marketing manager, market research analyst and sales manager. Use the chart below to compare these professions:

Marketing Manager Market Research Analyst Sales Manager
Career Overview Marketing managers work with staff to develop strong marketing strategies that generate interest in products. Market research analysts study market conditions, forecast trends and make recommendations for effective marketing strategies. Sales managers direct sales teams and work with dealers and distributors.
Education Requirements Bachelor's degree Bachelor's degree, but a master's degree is preferred Bachelor's degree
Program Length 4 years full-time 4-6 years, including the master's degree 4 years full-time
Certification None Voluntary None
Experience Requirement 1-2 years of experience in sales, advertising or marketing 1-2 years of experience in sales, business or marketing 1-5 years of experience as a sales representative or purchasing agent
Job Outlook for 2012-2022* 22,900 additional jobs expected (13% increase) 131,500 additional jobs expected (faster-than-average 32% growth) 29,800 additional jobs expected (8% increase)
Mean Salary (2014)* $137,400 $68,700 $126,040

Sources: *U.S. Bureau of Labor Statistics

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  • Pros and Cons
  • Marketing Mgr
  • `Analyst
  • Sales Manager

Popular Schools

  • Online Programs Available
    1. Grand Canyon University

    Program Options

    Doctorate
      • D.B.A. with an Emphasis in Marketing - Qualitative Research
      • D.B.A. with an Emphasis in Marketing - Quantitative Research
      • Bridge (D.B.A. with an Emphasis in Marketing - Qualitative)
      • Bridge (D.B.A. with an Emphasis in Marketing - Quantitative)
    Master's
      • MBA: Marketing
      • MBA
    Bachelor's
      • Bachelor of Science in Professional Sales and Marketing
  • Online Programs Available
    2. UMass Global

    Program Options

    Master's
      • MBA in Business Administration
      • MBA in Business Administration (Accounting)
      • MBA in Business Administration (Bus Intel & Data Analytics)
      • MBA in Business Administration (Finance)
      • MBA in Business Administration (Health Administration)
      • MBA in Business Administration (Human Resources)
    Bachelor's
      • BBA in Business Admin
      • BBA in Business Admin (Accounting)
      • BBA in Business Admin (Entrepreneurship)
      • BBA in Business Admin (Finance)
      • BBA in Business Admin (Healthcare Administration)
      • BBA in Business Admin (Human Resources)
  • Campus and Online Programs
    3. Full Sail University

    Program Options

    Master's
      • Entertainment Business Masters - Campus
      • M.S. - Entertainment Business
    Bachelor's
      • Business Bachelors with Music Business Concentration - Campus
      • Business Bachelors with Entertainment Business Concentration - Campus
      • Business Bachelors with Entertainment Business Concentration - Online
      • Business Bachelors with Music Business Concentration - Online
      • B.S. - Sports Marketing and Media
  • Online Programs Available
    4. National University

    Program Options

    Doctorate
      • DBA - General Business
      • DBA - Strategic Marketing
      • PhD - Strategic Marketing
      • PhD-BA - Global Business Management
    Master's
      • MBA - Strategic Marketing
      • MSTM - General Management
      • MHRM - Management of Virtual Organizations
  • Athens, GA

    University of Georgia

  • Online Programs Available
    6. Liberty University

    Program Options

    Doctorate
      • DBA: Marketing
      • DBA: Strategic Management
      • PHD: Business Administration: Executive Coaching
      • DBA: Executive Coaching
      • PHD: Business Administration: Leadership
      • PHD: Business Administration: Supply Chain Management & Logistics
    Master's
      • MBA: Marketing
      • MS: Marketing: Project Management
      • MBA: Strategic Management
      • MAT: Music Education Instrumental PreK-12 (36 Hours)
      • MAT: Music Education Instrumental PreK-12 (45 Hours)
      • MAT: Music Education Vocal/Choral PreK-12 (36 Hours)
    Certificate
      • GRAD CERT: General Business
      • GRAD CERT: Marketing
      • CERT: Music Business
      • CERT: Commercial Music
      • CERT: Business Administration
      • GRAD CERT: Executive Business Administration

Featured Schools

Grand Canyon University

  • D.B.A. with an Emphasis in Marketing - Qualitative Research
  • MBA: Marketing
  • Bachelor of Science in Professional Sales and Marketing

What is your highest level of education?

UMass Global

  • MBA in Business Administration
  • MBA in Business Administration (Accounting)
  • BBA in Business Admin
  • BBA in Business Admin (Accounting)

Which subject are you interested in?

Full Sail University

  • Entertainment Business Masters - Campus
  • M.S. - Entertainment Business
  • Business Bachelors with Music Business Concentration - Campus
  • Business Bachelors with Entertainment Business Concentration - Campus

What is your highest level of education?

National University

  • DBA - General Business
  • DBA - Strategic Marketing
  • MBA - Strategic Marketing
  • MSTM - General Management

What is your highest level of education?

Liberty University

  • DBA: Marketing
  • MBA: Marketing
  • GRAD CERT: General Business

What is your highest level of education?